As part of the preparations for the Book launch Sarah underwent a media question and answer session.
What were your motivations for writing the book?
I wrote this book to make the work that I do accessible to as many people as possible. Especially to those who can't afford the £6k to employ a coach that businesses pay!
I also want to buck the current trend in society of 'it's not my fault' or 'blame', by giving people the tools to take responsibility for their career, relationships and life.
What do you feel the message of your book is?
The message of the book is that whoever you are and wherever you start from, you have a choice. To step up and take responsibility for your life and to be true to who you are.
Why is it different from other books on the market?
I think that my book is different from other books on the market because it is conversational in style, balances storytelling with science and the practicality of the tools. You can read it in any order and it's easy to pick up and put down. The book is designed to suit the speed of life today. It uses straight talking, whilst also being comforting and supportive – like talking to a good friend.
What is the main goal of releasing this book? What would you hope to achieve?
I hope to change the lives of many people and make a contribution to society, broader than myself or my industry peers, specifically for those who are at a cross road. Either the midlife crisis moment, or through career or life transition of some kind, (either driven by their choice or foisted upon them). I also hope to sit on the red sofa on breakfast TV as a regular contributor or an evening show like the Fairy Jobmother series. I want my book to be a bestseller and I want to provide my existing client base with further reading and a way to pass on what they learn when working with me.